Author Archives: Kerry Slatter

You’ve got a website. Now where are the customers?

A website in 2011 is what a Yellow Pages ad was in 1970. If your small business doesn’t have one, you don’t exist to many of your potential customers. So… you finally broke down, got on the Internet bandwagon and had a website designed for your business. But instead of the onslaught of customers you expected, your sales haven’t changed. Take a look at your website and make sure you haven’t made these common mistakes.

Charitable Giving Abroad

Earthquakes… Tsunamis… Typhoons… We watch in horror as these natural disasters and the human suffering they bring unfold before our eyes. And we want to help… We reach for our cell phones to text a donation to the Red Cross… Or we reach for our credit card or checkbook to send money where it’s needed. [...]

Six Money Mistakes Young Parents Make

It’s hard to go from handling your money as a single person to handling money as a couple… When you add children to the mix, it gets even tougher… Birthday parties, karate lessons, family vacations… All the things we want our children to have can put a pinch on the family budget. If you have [...]

Hot Hiring Topics for Businesses

No doubt about it, 2010 was a tough year for employers and the 10% of the working population looking for jobs. As more businesses are hiring and the economy is slowly trying to move forward. With this potential increase in hiring comes increased need for appropriate pre-employment screening to ensure that you’re getting the right [...]

What You Don’t Know About FMLA Can Hurt You

One of the most daunting chores you can face as a small business owner is compliance with FMLA (the Family Medical Leave Act.) Just when you think you have a handle on it, something changes and you have to go back to the books to make sure you fully understand what is and is not [...]

Cutting Salaries? Approach With Caution

Everyone is looking for ways to save these days. Your small business is no exception. You can’t afford to cut anymore personnel so now you’re thinking of cutting salaries… Before you take out the red pen and start slashing employee wages, make sure you understand the legal issues you could be dealing with. You could [...]

Handling the Unhappy Customer

The internet has made communication at the speed of light an everyday occurrence. Unfortunately, the internet has also made it possible for unhappy customers to trash your business at the same speed. You really can’t please all the people, all the time. From the start, establish a company policy for dealing with the inevitable unhappy customer to minimize the impact on your business.

Public Speaking 101

There are few low-cost marketing opportunities for your small business that are more effective than public speaking. That is, if you do it right. While you may be so caught up in what you intend to say and what you stand to gain from the experience, you could be forgetting the most important aspect of public speaking (and marketing)…

Reasons to Have a Will

Who needs a will? Every adult over the age of eighteen should have a will.  But why?  Listed below are some reasons why you want a will: 1. With a will you can dispose of your property as you see fit. 2  Often, a will can help lessen the amount of estate taxes imposed at [...]

Knowing When to Review Your Estate Plan

It’s important to remember that after you have executed your estate planning documents (i.e. will, trusts, power of attorney), your life circumstances may change in the future.  Therefore, you need to review your estate plan periodically to determine if any revisions need to be made.  The following life events may require you to change your [...]